Bing is making the Synonyms API available for Customer Technical Preview (CTP) in the Windows Azure Marketplace. The Synonyms API returns alternate references to real world entities like products, people, locations, and more.
For instance, the API intelligently matches the following real world entities to commonly used synonyms:
- Product synonyms:“Canon 600D” is synonymous with “canon rebel t3i”, etc
- People synonyms:“Jennifer Lopez”” is synonymous with “jlo”, etc
- Place synonyms:“Seattle Tacoma International Airport” is synonymous with “sea tac”, etc
These synonyms are mined using data assets gathered by Bing with a measured precision (percentage of correct synonym pairs) of roughly 90%. Knowledge of these entity-synonym pairs can dramatically improve results coverage for product search, local search or people search by mapping the user submitted synonym to the root entity. Results are returned in either XML or JSON. Sign up in the Marketplace today to access the Synonyms API.
During our CTP, developers will have free access to the API up to the monthly cap of 5,000 API calls. CTP is a public beta for APIs that provides developers with a no-cost opportunity to evaluate the Synonyms API in exchange for providing feedback across a broader set of customer scenarios which Bing will use to improve the accuracy of results and overall performance of the service.
Get started in the Windows Azure Marketplace:
Read our Developer Guide and FAQ’s on getting started with the Synonyms API.
Subscribe to the Synonyms API and create an application key.
- Bing Developer Team
